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EU’s New Greenwashing Rules Put Fashion’s Sustainability Claims in Crosshairs
WWD

EU’s New Greenwashing Rules Put Fashion’s Sustainability Claims in Crosshairs

As the Empowering Consumers for the Green Transition Directive takes effect, brands must back up environmental marketing with specific evide

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EU’s New Greenwashing Rules Put Fashion’s Sustainability Claims in Crosshairs is one of our current travel picks. As the Empowering Consumers for the Green Transition Directive takes effect, brands must back up environmental marketing with specific evide.

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