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For Beauty Brands, When Does Nostalgia Get Old?
Business of Fashion

For Beauty Brands, When Does Nostalgia Get Old?

Urban Decay’s recent eyeshadow relaunch shows that a product revival can spur business momentum — the question is, how far?

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For Beauty Brands, When Does Nostalgia Get Old? is one of our current travel picks. Urban Decay’s recent eyeshadow relaunch shows that a product revival can spur business momentum — the question is, how far?

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