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Accor’s Leire Leoz on Why Franchise Growth Has to Be Earned
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Accor’s Leire Leoz on Why Franchise Growth Has to Be Earned

Accor is betting heavily on its franchise model, and the Group’s global chief franchise officer, Leire Leoz, says growth only works if owner

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Accor’s Leire Leoz on Why Franchise Growth Has to Be Earned is one of our current travel picks. Accor is betting heavily on its franchise model, and the Group’s global chief franchise officer, Leire Leoz, says growth only works if owner.

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